J. Walter Thompson
J. Walter Thompson (JWT) ialah sebuah syarikat induk pengiklanan yang ditubuhkan pada tahun 1896 oleh pelopor pengiklanan Amerika, James Walter Thompson.[1] Syarikat ini kemudian dibeli pada 1987 oleh WPP plc, dan pada November 2018, WPP menggabungkan J. Walter Thompson dengan Wunderman untuk membentuk Wunderman Thompson.[2][3][4]
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| Jenis/bentuk sah | Anak syarikat |
|---|---|
| Industri | Komunikasi pemasaran |
| Pendahulu | Carlton & Smith |
| Ditubuhkan | New York, New York, Amerika Syarikat (1864) |
| Pengasas | William James Carlton |
| Dibubarkan | 2018  |
| Nasib | Digabungkan dengan Wunderman untuk membentuk Wunderman Thompson |
| Pengganti | Wunderman Thompson |
| Ibu pejabat | New York, New York, Amerika Syarikat |
| Kawasan perkhidmatan | Seluruh dunia |
| Tokoh penting |
|
| Syarikat induk | WPP plc |
| Tapak web | www |
sunting · sunting di Wikidata | |
Rujukan sunting
- ^ "Prominent Exit From Ad Industry Sets Off Questions About Future". The New York Times. April 22, 2018.
- ^ "Group history". WPP plc. Dicapai pada August 30, 2010.
- ^ "Sir Martin Sorrell: advertising man who made the industry's biggest pitch". The Guardian. July 4, 2010. Dicapai pada July 12, 2012.
- ^ "WPP is merging JWT with Wunderman". Ad Age (dalam bahasa Inggeris). Dicapai pada 2018-11-26.
Bacaan lanjut sunting
- Davis, Rhiannon, "Negotiating Local and Global Knowledge and History: J. Walter Thompson around the Globe, 1928–1960," Journal of Australian Studies (2012) 36#1 pp 81–97.
- Farwell, Tricia M. Review of "Globalizing Ideal Beauty: How Female Copywriters of the J. Walter Thompson Advertising Agency Redefined Beauty for the Twentieth Century." Journalism and Mass Communication Quarterly 88#2 (2011): 446.
- Hultquist, Clark Eric. "Americans in Paris: The J. Walter Thompson Company in France, 1927–1968." Enterprise and Society 4#3 (2003): 471-501.
- Kreshel, Peggy J. "John B. Watson at J. Walter Thompson: The legitimation of 'science' in advertising." Journal of Advertising 19#2 (1990): 49-59.
- Kreshel, Peggy J. "The "culture" of J. Walter Thompson, 1915–1925." Public Relations Review 16.3 (1990): 80-93.
- McDonough, John, and Karen Egolf, eds. The advertising age encyclopedia of advertising (1st ed 2003) vol 3 pp 1530-37
- Mashon, Mike. "NBC, J. Walter Thompson, and the Struggle for Control of Television Programming, 1946-58." in NBC: America's Network (2007) pp: 135-152.
- Merron, Jeff. "Putting Foreign Consumers on the Map: J. Walter Thompson's Struggle with General Motors' International Advertising Account in the 1920s." Business History Review 73#03 (1999): 465-502.
- Merron, Jeffrey L. American culture goes abroad: J. Walter Thompson and the General Motors export account, 1927-1933 (1991)
- Mishra, Karen E. "J. Walter Thompson: Building trust in troubled times." Journal of Historical Research in Marketing 1#2 (2009): 246-269. online
- Moreno, Julio E. "J. Walter Thompson, the Good Neighbor Policy, and Lessons in Mexican Business Culture, 1920–1950." Enterprise and Society 5#2 (2004): 254-280.
- Moreno, Julio E. "Marketing in Mexico: Sears, Roebuck Company, J. Walter Thompson, and the Culture of North American Commerce in Mexico City during the 1940s." Enterprise and Society 1#4 (2000): 683-692.
- Nixon, Sean. "Apostles of Americanization? J. Walter Thompson Company Ltd, Advertising and Anglo-American Relations 1945–67." Contemporary British History 22#4 (2008): 477-499.
- Pouillard, Véronique. "American advertising agencies in Europe: J. Walter Thompson's Belgian business in the inter-war years." Business history 47#1 (2005): 44-58.
- Scanlon, Jennifer. "Advertising women: The J. Walter Thompson Company women's editorial department." in The gender and consumer culture reader (2000) pp: 201-25.
- Silva, Jonathan. "The marketing complex: the J. Walter Thompson company, 1916-1929." Essays in Economic and Business History 14 (1996): 207-18.
- Spring, Dawn. "The Globalization of American Advertising and Brand Management: A Brief History of the J. Walter Thompson Company, Proctor and Gamble, and US Foreign Policy." Global Studies Journal (2013) 5#4
- West, Douglas C. "From T-Square to T-Plan: the London office of the J. Walter Thompson advertising agency 1919–70." Business History 29#2 (1987): 199-217.
- Woodard, James P. "Marketing modernity: the J. Walter Thompson Company and North American advertising in Brazil, 1929-1939." Hispanic American Historical Review 82#2 (2002): 257-290.
Pautan luar sunting
- Tapak web rasmi
- Guide to select collections from the JWT Archives in the Hartman Center at Duke University
- "The J Walter Thompson (JWT), London, advertising agency client account files and other office papers, 1926–1977". History of Advertising Trust. Dicapai pada May 1, 2015.