Penentuan harga: Perbezaan antara semakan
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k Strategi harga dipindahkan ke Penentuan harga: lebih tepat |
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{{Pemasaran}}
▲[[File:Preisschild Modernes Antiquariat.png|thumb|right|Teg harga untuk produk dalam jualan.]]
{{Wikibooks|Pemasaran}}
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Harga adalah proses dilakukan dengan tangan atau automatik mengunakan harga untuk membeli dan pesanan jualan, berasaskan faktor seperti: a fixed amount, quantity break, promotion or sales campaign, specific vendor quote, price prevailing on entry, shipment or invoice date, combination of multiple orders or lines, and many others. Automated systems require more setup and maintenance but may prevent pricing errors. The needs of the consumer can be converted into demand only if the consumer has the willingness and capacity to buy the product. Thus pricing is very important in marketing.
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===Multidimensional pricing===
''Multidimensional pricing'' is the pricing of a product or service using multiple numbers. In this practice, price no longer consists of a single monetary amount (e.g., sticker price of a car), but rather consists of various dimensions (e.g., monthly payments, number of payments, and a downpayment). Research has shown that this practice can significantly influence consumers' ability to understand and process price information <ref>Estelami, H: "Consumer Perceptions of Multi-Dimensional Prices", Advances in Consumer Research, 1997.</ref>
==Kecapaian==
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