To attract interest from residents and foreign tourists, the [[Korea Tourism Organization]] organized ''Snow Festival'', a "[[Korean Wave|Hallyu]] festival", to serve as cultural programming for the Paralympics. Actors [[Jang Keun-suk]] and [[Lee Dong-wook]] purchased 2,018 and 1,000 tickets for themselves and fans to attend sledge hockey games accompanied by meetups, while a [[K-pop]] concert featuring [[B1A4]] and [[BtoB (band)|BtoB]] was also organized.<ref>{{Cite web|url=http://koreajoongangdaily.joins.com/news/article/article.aspx?aid=3045191|title=Stars invite fans to join them at Paralympics|website=Korea JoongAng Daily|access-date=2018-03-07}}</ref><ref>{{Cite news|url=http://kpopherald.koreaherald.com/view.php?ud=201802221704558449209_2|title=Jang Keun-suk and Lee Dong-wook in ‘Christmas in March’ for Paralympics|work=Korea Herald|access-date=2018-03-07}}</ref><ref>{{Cite news|url=http://english.yonhapnews.co.kr/pyeongchang2018/2018/01/12/67/7201000000AEN20180112005900320F.html|title=Actor Lee Dong-wook named honorary ambassador for PyeongChang Olympics|work=Yonhap News Agency|access-date=2018-03-07|language=en}}</ref><ref>{{Cite news|url=http://www.koreaherald.com/view.php?ud=20180304000029|title=[PyeongChang 2018] S. Korea to hold hallyu festival to boost Paralympics|last=Herald|first=The Korea|date=2018-03-04|access-date=2018-03-07|language=en}}</ref><ref>{{Cite news|url=https://www.insidethegames.biz/articles/1062204/festival-celebrating-korean-culture-launched-to-help-promote-winter-paralympic-games|title=Festival celebrating Korean culture launched to help promote Winter Paralympic Games|work=Inside the Games|access-date=2018-03-07}}</ref>
