Era ini dipanggil sesetengah orang sebagai [[Zaman Keemasan Filem Lucah]] di mana filem lucah ditayangkan di teater awam dan diterima masyarakat awam. Zaman ini berlangsung sehingga akhir tahun [[1970-an]], dengan sesetengah mengatakan awal tahun [[1980-an]], di mana filem seks mempunyai jalan cerita serta bajet promosi dan penghibur filem seks menjadi terkenal. Beberapa penghibur legenda zaman ini termasuk [[John Holmes]], [[Ginger Lynn Allen]], [[Veronica Hart]], [[Nina Hartley]], [[Seka]], dan [[Amber Lynn]].
The ability for people to view adult movies in the privacy of their own homes, owing to the popularity of the VCR (and later DVD) created a new adult market that exceeded the scope of the previous theatre centric era. Additionally, the prevalence of the Internet served as a catalyst for the increased sale of pornography.
Some state that the production values of adult films have decidedly declined in the attempt to create a constant amount of new films to fulfill the ever increasing demand. Others argue that sex films are merely being more true to their source as some have stated that people only watch these films in order to see these performers have sex.
There are hundreds of adult film companies today, releasing tens of thousands of directly recorded-on-video with minimal sets, including so-called web cam recordings annually, with thousands of people working on both sides of the camera to meet the demand for these films.
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