Red Bull: Perbezaan antara semakan

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== Penjenamaan ==
Nama jenama ini datang daripada penterjemahan minuman [[Krating Daeng]] ({{Lang|th|กระทิงแดง}}), nama ia dalam bahasa Thai bermaksud "[[seladang]] merah". Waris-waris Chaleo Yoovidhya, pengasas Krating Daeng memiliki kepentingan utama dalam kedua-dua jenama berkongsi logo sambil terus memasarkan minuman berasingan ke pasaran Thai dan Barat masing-masing: Red Bull dijual dalam tin warna biru dan perak yang tinggi dan langsing<ref>{{Cite web|url=http://www.cheryl-tay.com/news/former-f1-driver-david-coulthard-thrilled-shoppers-along-bukit-bintang-in-red-bull-racings-show-car-run.html|title=Former F1 Driver David Coulthard Thrilled Shoppers Along Bukit Bintang in Red Bull Racings Show Car Run|last=Cheryl Tay|date=8 April 2011|website=Va Va Vroom|publisher=Cheryl Tay Pte Ltd.|archive-url=https://web.archive.org/web/20120108082847/http://cheryl-tay.com/news/former-f1-driver-david-coulthard-thrilled-shoppers-along-bukit-bintang-in-red-bull-racings-show-car-run.html|archive-date=8 January 2012|access-date=2012-07-27}}</ref> sementara Krating Daeng mdijualdijual dalam tin kuning lebih pendek.
 
Syarikat ini turut lari dari pendekatan pemasaran massa biasa dan lebih mendekati mencipta 'mitos jenama'<ref>{{Cite journal|last=Kuehlwein|first=JP|last2=Chaefer|first2=Wolf|date=Spring 2017|title=How modern prestige brands create meaning through mission and myth|journal=Journal of Brand Strategy|volume=5|issue=4}}{{ISSN|2045-855X}}</ref><ref>Kuehlwein, JP. [https://masstoclass.wordpress.com/2015/12/15/ueber-brands-and-the-art-of-myth-making/ Ueber-Brands and The Art of Myth-Making]. www.ueberbrands.com 12/2015</ref> melalui siri acara [[Sukan ekstrem|sukan ekstrim]] eksklusif seperti Red Bull Cliff Diving World Series, Red Bull Air Race, Red Bull Ice Crash dan aksi lagak seperti projek menyelam ruang Stratos.<ref>Schaefer, Wolf and Kuehlwein, JP. 2015. Rethinking Prestige Branding – Secrets of the Ueber-Brands. Kogan Page. pp.77ff. {{ISBN|9780749470036}}</ref> Cabang pemasaran Red Bull juga termasuk pemilikan pasukan sukan berganda (pasukan [[Formula Satu]] [[Red Bull Racing]] dan [[Scuderia Toro Rosso]], kelab [[bola sepak]] RB Leipzig, FC Red Bull Salzburg, FC Liefering, Red Bull Brasil dan New York Red Bulls) serta penajaan selebriti dan muzik melalui syarikat rakaman Red Bull Records.<ref name="Pump the Music">{{Cite news|url=http://www.nypost.com/p/news/business/item_SY9XQMYwCgtsf6cCoINAOO;jsessionid=A41FF58821B638E4FD7E126596BCABFB|title=Pump the Music: Red Bull Eyes Starting Branded Music Label|last=Lauria|first=Peter|date=1 April 2008|archive-url=https://archive.is/20130130130346/http://www.nypost.com/p/news/business/item_SY9XQMYwCgtsf6cCoINAOO;jsessionid=A41FF58821B638E4FD7E126596BCABFB|archive-date=30 January 2013|work=New York Post}}</ref>