Ketua pegawai eksekutif: Perbezaan antara semakan
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Semakan pada 18:39, 8 November 2009
Ketua pegawai eksekutif (KPE) atau ketua eksekutif ialah salah satu pegawai syarikat yang berpangkat tertinggi di dalam sebuah perbadanan, syarikat, pertubuhan bukan untung, atau agensi. Dia bertanggungjawab kepada seluruh pengurusan serta juga kepada lembaga pengarahnya untuk prestasi.
Tanggungjawab
It is the responsibility of the chief executive officer to align the company, internally and externally, with their strategic vision. The core duty of a CEO is to facilitate business outside of the company while guiding employees and other executive officers towards a central objective. The size and sector of the company will dictate the secondary responsibilities. A CEO must have a balance of internal and external initiatives to build a sustainable company. [1]
- For corporations, the CEO primarily coordinates external initiatives at a high level. As there are many other c-level executives (e.g. marketing, information, technical etc.), seldom do corporate CEOs have low-level functions.
- For emerging entrepreneurs, their acting position as a CEO is much different than that on the corporate level. As often times other c-level executives are not incorporated in small operations, it is the duty of the CEO (and sometimes founder) to assume those positions.
- Mid-sized companies borrow from corporate and entrepreneurial CEO responsibilities. There will not be all c-level positions available so the CEO must compensate for gaps either through delegating or assuming additional responsibility.
Structure
Typically, a CEO has several subordinate executives, each of whom has specific functional responsibilities.
Common associates include a chief financial officer (CFO), chief operating officer (COO), chief technical officer (CTO), chief marketing officer (CMO), chief information officer (CIO), chief creative officer (CCO), chief compliance officer (CCO), and a director, or Vice-President of human resources.
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