Pemasaran terbenam

Pemasaran terbenam (embedded marketing[1][2][3][4]) atau penampakan produk (product placement) ialah teknik pemasaran yang melibatkan penampakan jenama atau produk tertentu dalam suatu karya atau media seperti filem atau rancangan televisyen untuk tujuan promosi yang khusus. Penampakan tersebut dilakukan baik secara tidak mengganggu persekitaran dan latar tempat karya tersebut, mahupun dengan ketaranya yang disertakan dengan pemakluman mengenai kewujudan produk yang dipergunakan seperti perkakasan elektronik[5] atau automobil.

Lihat jugaSunting

RujukanSunting

  1. ^ Schiller, Gail (June 1, 2005). "Win, Draw for Burnett Branding—Split Decision". The Hollywood Reporter. Diarkibkan daripada yang asal pada 2009-01-14. Dicapai pada 2 September 2010. But marketers warned that Apprentice had used nearly every episode this past season as a call to action for its advertising partners and viewers could become wary of the embedded marketing messages that are becoming a bit too blatant. Italic or bold markup not allowed in: |publisher= (bantuan)
  2. ^ Swift, Deanna (17 Julai 2001). "Leaked Memo Reveals WTO Plan to 'Sell' Itself to American Youth—Ever Since the Disastrous 'Battle of Seattle' in 1999, the World Trade Organization Has Been Trying To Remake Its Image. 'Positive Anarchy' Might Be Just the Solution". AlterNet. Dicapai pada 2 September 2010. Adopt embedded marketing strategy. Teen marketing research shows that teens may respond positively to marketing symbols used in association with formerly unpopular brands. Italic or bold markup not allowed in: |publisher= (bantuan)
  3. ^ "When Ads Get Personal". CEO. 1 September 2001. Diarkibkan daripada yang asal pada 2015-06-26. Dicapai pada 28 Mei 2014. The executive creative director at marketing firm RTCdirect, in Washington, D.C., Shapiro sees embedded marketing as the logical next stage in the development of loyal brands. Italic or bold markup not allowed in: |publisher= (bantuan)
  4. ^ Lomax, Alyce (23 Mac 2006). "Advertising, Disrupted". The Motley Fool. Dicapai pada 2 September 2010. Product placements and programming with embedded marketing messages are also becoming more prevalent. Italic or bold markup not allowed in: |publisher= (bantuan)
  5. ^ Rose, Steve (24 Jun 2014). "As seen on TV: why product placement is bigger than ever". The Guardian (dalam bahasa Inggeris). ISSN 0261-3077. Dicapai pada 27 Julai 2017.