'''Harga''' adalah proses menentu apa yang sebuah syarikat akan menerima pertukaran untuk produknya. Faktor-faktor harga adalah kos pengilangan, tempat pasar, persaingan, keadaan pasar, dan kualiti produk. Harga juga suatu keydapat variableubah inutama dalam teori peruntukan harga [[mikroekonomi]] price allocation theory. PricingHarga isadalah aaspek fundamental aspect ofdsasar [[financialpemodelan modelingkewangan]] anddan isadalah onesalah ofsatu thedari [[fourempat PsP]] of the [[marketingcampuran mixpemasaran]]. The otherTiga threeaspek aspectslain areadalah productbarangan, promotionpromosi, anddan [[Distribution (business)|place]]. Price is the only revenue generating element amongst the four Ps, the rest being [[cost centre|cost centers]].
PricingHarga isadalah theproses manualdilakukan ordengan automatictangan processatau ofautomatik applyingmengunakan pricesharga tountuk purchasemembeli anddan salespesanan ordersjualan, basedberasaskan onfaktor factors such asseperti: a fixed amount, quantity break, promotion or sales campaign, specific vendor quote, price prevailing on entry, shipment or invoice date, combination of multiple orders or lines, and many others. Automated systems require more setup and maintenance but may prevent pricing errors. The needs of the consumer can be converted into demand only if the consumer has the willingness and capacity to buy the product. Thus pricing is very important in marketing.
